Grow Your Firm with Payroll Services | SurePayroll By Paychex

From consulting on business setup and accounting to planning and preparing tax returns, small business owners rely on their accountants, bookkeepers, CPAs and financial advisers.  

Adding payroll to your suite of services can open another profitable path for your practice.

Small Business Surge  

Branching into payroll service for small businesses taps into a growing need for an expanding market.  

The vast majority (99.9%) of businesses in the United States are classified as small businesses. This sector employs 59 million workers and comprises 39%, or $3.2 trillion, of private sector payroll.¹

It just keeps growing.  

Aspiring small business owners filed a record-breaking 5.5 million new business applications in 2023^.2 The applications for new businesses mostly likely to hire employees are also rising, averaging 140,000 per month in 2024.³

Many will need help setting up and running payroll.  

‍

Opportunity in Payroll for Accountants  

This surge in small business growth combined with technological advancements in accounting and online payroll services means CPAs, accountants and bookkeepers can leverage advanced tools to enhance services and increase revenue.  

This can help you elevate your offerings for current clients and create the capacity to attract and serve new ones.

Many CPAs and bookkeepers who are looking to add services for their clients have considered small business payroll, according to a survey commissioned by SurePayroll® By Paychex.⁴

Seventy-nine percent of CPAs and bookkeepers surveyed referred clients to a payroll service company like SurePayroll. Others are beginning to see the benefits of providing payroll as a service to their small business clients.

Of the CPAs and bookkeepers surveyed, 75% said they are likely to add a small business payroll solution to their suite of services in the future. Those surveyed said adding a small business payroll solution would help:  

• broaden the capabilities they offer their clients 

• support the small businesses in their communities 

• increase their revenue 

• improve relations with their clients 

‍

Gain a Competitive Edge with an Online Payroll Solution

The nationwide shortage of accountants could create barriers for firms hoping to add new services. Working with a payroll service can help financial professionals offer more value-added services with their current staff.  

With turnkey—yet customizable payroll solutions—you can unlock an additional revenue stream, position your business for growth and better serve your small business clients.  

When evaluating online payroll service options, financial professionals should consider:

• affordability 

• ability to handle payroll for multiple clients 

• accounting and time tracking software integrations

• option for branded client portal 

• revenue share options

• user-friendly dashboard for financial professionals, employers and employees 

• dedicated service team  

• ease of payroll processing

• automatic payroll tax calculations and deductions

• quarter and year-end tax reporting 

• new hire reporting

• direct deposit  

• online paystub access 

• unlimited payroll runs 

• auto payroll feature 

• mobile app

• additional revenue-generating opportunities

• referral bonus program

“SurePayroll checks all the boxes for CPAs, accountants and other financial professionals who want to offer payroll services to their clients,” said Jordan Wilkinson, director, SurePayroll Reseller Program. “They have the flexibility to brand the SurePayroll product as their own, with their logo, as well as take advantage of revenue share features.”  

‍

Build Future Efficiencies

In addition to expanding into services such as small business payroll, professional accounting and finance organizations encourage their members to explore how modern technology can help improve efficiency, grow their business and keep clients. For example:

• Evaluate and consider the role AI can play in your firm.  

• Compare current accounting software to new and updated versions for added efficiencies to benefit your business and clients.

• In the face of rising cyber-attacks, consider obtaining cyber liability insurance for your business and/or working with a provider to offer it to your clients.  

• Harness the power of networking and social media to put your business in front of new clients.  

‍

Simplify Payroll for Your Small Business Clients

Your clients trust you to guide them through their small business financial decisions. You can count on SurePayroll to simplify your success with services that help you boost revenue and streamline client support.

You can be sure our dedicated reseller support team will be with you every step of the way, so you can be there for your clients.  

Connect to see how easy it is to bring payroll to your small business clients with the SurePayroll Reseller Program.

Learn more today.

¹ advocacy.sba.gov/2024/07/23/frequently-asked-questions-about-small-business-2024/ ^‍

² www.census.gov/econ/currentdata/?programCode=BFS&startYear=2023&endYear=2023&categories[]=TOTAL&dataType=BA_BA&geoLevel=US&adjusted=1&notAdjusted=0&errorData=0#table-results  

³ home.treasury.gov/news/featured-stories/small-business-and-entrepreneurship-in-the-post-covid-expansion

⁴ Data from a survey conducted by OnePoll on behalf of SurePayroll in February 2023 with a panel that included 500 CPAs and bookkeepers.